How does a service-based organization connect with different audiences and promote important club events?

The Rotary Club of Casper hired LUM Studio to develop and manage a new social media and content program to share news, event and important club information through content development and social media. In addition, LUM has assisted Rotary with promoting important events by providing graphic design and campaign marketing services.

LUM began by facilitating a strategy meeting to gain an understanding of Rotary’s goals and needs. A weekly social program and ongoing content calendar helped their social media program succeed.