Client | Proud to Host the Best
Proud to Host the best is a Committee of passionate Casper-area residents working to ensure the Wyoming High School Activities Association (WHSAA) Culminating Championships continue to be hosted in Casper, Wyoming providing a positive economic impact on Natrona County, the City of Casper, our businesses and residents.
How do you update an organization’s logo and create a website communicating all the impacts they have on the community?
The Proud to Host the Best (PHB) Committee hired LUM Studio in March 2019 to update the logo and to design and develop a website that provides relevant information to sponsors, donors, volunteers, students and attendees; increases organization awareness; and helps serve the mission of Proud to Host the Best.
This Project included:
- Logo – LUM Studio updated the Proud to Host the Best Committee logo.
- Presentation Material Design & Content – LUM Studio created a presentation for speaking engagements with community service organizations, municipalities and the County. Utilizing PowerPoint, LUM Studio designed a clean, informative presentation to communicate the mission of the Proud to Host the Best Committee; the impacts the tournaments have on the community, students, and their families; as well as ways the community can get involved. The Presentation featured the newly designed PHB Logo and mixture of designed and stock photos.
- Website – LUM Studio identified and customized a new Word Press template and purchased hosting for PHB. The site navigation focused on the Committee’s mission and history; the impacts the tournaments have on the community and on participants and their families; tournament dates; sponsorship opportunities; volunteer support, student scholarships, and contact information. Within each of these areas users can find information about the committee’s efforts to host the tournaments and provide a positive experience for students and their supporters as well as the Casper-area community.
One of the goals of the website was to secure sponsorship support and volunteer assistance. With this in mind, LUM Studio incorporated a Sponsorship Interest form, including details on various Sponsorship Levels. The page also highlights sponsorship logos and testimony from supporters. Similarly, the Volunteer page offers a Volunteer Interest form for visitors that wish to stay up to date on volunteer opportunities associated with the events as well as a link to sign up for the upcoming tournament.
LUM Studio added other key features important to PHB including sponsorship and scholarship forms, a volunteer interest form (including a link to sign up for the upcoming events) and also incorporated infographics and social media links and embedded PHB’s Facebook page on the site. Lastly, LUM Studio set up and connected a Google Analytics to track user demographics, acquisition and behavior.
The updated logo contributes to the identify of the Proud to Host the Best Committee and a clean, functional website that allows them to continually promote the Championships, while securing the assistance they need to continue to host these important events.