Client | Reeb Welding
Established in 2007, Reeb Welding is a full-service welding and fabrication company that provides essential shop and field services. Reeb Welding has over 50 years of combined, diverse experience in the oil, gas, construction, manufacturing and specialty industries and currently provides services to Wyoming, Montana, North Dakota, Texas, New Mexico, and Idaho. With attention to detail and a value-driven work ethic, Reeb Welding has an excellent reputation for high quality product and service, outstanding customer care and fair pricing.
How do you help a reputable energy company establish an expanded brand, identity and digital presence?
Although Reeb Welding has been a successful business without utilizing typical business marketing tools, they did recognize the need and desire to reach their audiences through new methods.
LUM Studio was hired by Reeb Welding to create a customized marketing plan which included the development of a custom website, photography, monthly website content, new branded materials, and the creation and management of multiple social media platforms. The new website was created with the intention to disperse relevant information related to service and specialty areas, projects, experience and equipment, community involvement, certifications, and contact information. LUM Studio manages the website and social media platforms and creates new, relevant content each month about Reeb Welding and their projects. The content is then shared on three different social media platforms: Facebook, Instagram and LinkedIn. Lastly, LUM Studio developed a booklet showcasing Reeb Welding’s specialty service areas, specifically their waterjet cutting technology.
Results:
The new website, establishment of social media platforms, and branded content and materials has helped contribute to the identity of Reeb Welding. Regular, relevant content has given them the ability to disperse targeted information about specialty services they wish to highlight for identified audiences. In turn, potential customers are now aware of services and specialty equipment.