How do you help a law firm establish an identity honoring its previous legacy, but set a new tone for the future? 

LUM Studio began working with Reece Law in February 2019 to design and develop a modern yet simple logo to help establish the identity of Reece Law that could easily be reproduced and utilized for business cards, letterhead, signature, and all other visual components of the firm.  

Before design even began, LUM Studio held a deep-dive strategy meeting with Reece Law to learn what the client was looking for in a logo. 

Results: 

LUM Studio listened and created a simple, modern, yet classic logo that Reece Law can grow with. We were inspired by the section symbol creating a subtle J and R within the logo; a design that can be incorporated on various collateral including business cards, letterhead, signage, and digital media.