Client | Road to Yellowstone Onramp Kit

How do you leverage tourism to nearby areas in your community? 

The Casper Area Convention & Visitors Bureau (CACVB) launched a campaign to promote road trips through Casper to Yellowstone. As part of the campaign, potential travelers complete a form to receive a Road to Yellowstone Onramp Kit including everything they need to get in the mood for the best road trip ever. LUM Studio was hired by the CACVB in December 2019 to develop design materials for the Road to Yellowstone Onramp Kit. LUM created a concept for the campaign and designed an official planning itinerary including several routes, themes and recommended stops, from Casper to Yellowstone. We also designed a custom envelope; air freshener including a Wyoming playlist; luggage tag; patch; and postcard. To add a personal touch, CACVB hand wrote notes on the postcards to the recipients. In addition to concepting and design, LUM assisted the CACVB with vendor and product sourcing and printer/vendor management. Road to Yellowstone Onramp Kits can be ordered here 

As a result, more than 800 kits were ordered in the first two weeks of the campaign and additional materials were ordered to meet the demand.