LŪM Studio was hired by New Beautiful You (NBY) in September 2021 to provide a brand refresh including a new, user-friendly website. The goal of the project was to update the NBY brand to align with the feel of the business, including a new logo, messaging, and other brand features.
LŪM was tasked with building a new website to ensure the community was aware of, and could easily learn more about New Beautiful You’s services, plus book online.
Our team kicked off the project with a strategy meeting and branding workshop, which resulted in a new logo, and aligned branding. Letterhead, envelopes, business cards, and social graphics were developed, along with photo direction to capture NBY’s news look and space. LŪM also developed messaging to be used in promotional efforts across digital platforms and in all communications regarding the medispa, ensuring consistency. Finally, LŪM developed and designed a fresh, user-focused website to highlight NBY’s services and showcase the new look and feel of their brand.
To promote NBY’s brand refresh, LŪM provided media relations, including digital ads, billboard design, and promoted posts in conjunction with the grand opening of their new location. LŪM continues to work as an extension of the NBY team providing website management and SEO support, media relations (including media buy) and design.
As with many of our clients, LŪM utilizes a monthly metric dashboard to report on efforts and prove success. Since launching on April 21, 2022, nbymedispa.com has had over 13,000 page views, averaging nearly 3,300 each month.