In earned media, brand awareness and interest are gained through promotional efforts, such as news and trade publications.
While you don't have total control of the message, the credibility is typically greater because of the person reporting it. According to Nielson, on average, earned media lifted brand familiarity 88% more than branded content and 50% more than user reviews. LUM Studio knows earned media is about connection; about creating relationships with journalists and influencers because they have existing relationships with your audience built on trust and credibility.
LUM generates media interest around events, campaigns and initiatives by pitching and coordinating with the media. While we almost always advise you have a client representative serve as the spokesperson, we will identify and secure opportunities; coordinate, assist and oversee interviews, FAM tours, and press conferences; and monitor and track coverage and results.
Media Relations & Monitoring
Blogger & Influencer Relations
Story Mining & Development
public speaking training
We can't wait to collaborate with you on your next project. Contact us and we'll be in touch!