21 Wellness Coalition. An Extension of the Team.
From a brand refresh to a website built for navigation, here's how LŪM Studio partnered with 21 Wellness Coalition to bring clarity, consistency, and connection to their prevention work across Weston County.
Reach Built On Trust.
Supporting a county with multiple communities takes more than good intentions — it takes reach, accessibility, and trust. For 21 Wellness, serving Weston County is a mission they carry with pride, but it comes with the challenge of making sure the right resources reach the people who need them most, and the people who can help pass them along.
Making those resources easy to find and navigate across platforms became just as important as the resources themselves. Messaging needed to strike a careful balance — addressing serious, often heavy topics in a way that felt engaging, approachable, and free of judgment, so every individual feels supported no matter where they are in their journey.
As a small organization, 21 Wellness faced limited internal capacity to support ongoing marketing efforts, but cutting corners was never an option. They needed a partner who understood that meaningful impact requires marketing that's both thoughtful and intentional.
"Reach the people across Weston County who need us most — with resources that are easy to find, messaging that feels approachable, and a partner who acts as a true extension of our team."
A Team, Not a Vendor.
That's where LŪM came in — not as an outside vendor, but as an extension of the 21 Wellness team. We started with a brand that drove connection, then built a website that's easy to navigate, making it simple for community members to find the resources they need, with content built to feel clear and approachable.
Social media across multiple platforms became consistent through a quarterly content calendar, creating a rhythm for collaboration — gathering feedback, planning for upcoming events, and aligning on messaging that reflects real-time community needs.
Becoming an extension of the team also meant having the trust to take the reins on a range of materials — from parent handouts to newsletters and blog content, each piece created to support and extend the mission.
Small team, big reach. By handling the marketing, we freed 21 Wellness to focus on what they do best: serving their community.
Growth That Builds.
Over the course of the partnership, 21 Wellness saw steady growth across both social and web platforms. The numbers told the story.
Steady Growth.
Deeper Reach.
Across Instagram, Facebook, and the web, 21 Wellness Coalition's presence grew meaningfully — reaching more community members, expanding visibility, and helping more people across Weston County find the resources they need.
Instagram saw consistent audience growth, with follower gains peaking at over 60 new followers in less than a year — steady progress for a small organization working to expand its reach across the county.
Facebook content reached more than 35,000 views during high-performing periods, driven by a consistent quarterly content calendar built around real-time community needs and events.
Website traffic grew to peaks of nearly 500 monthly users, with the majority being new visitors — a strong indicator of expanded reach and a clearer path to the resources 21 Wellness offers.
LUM has done amazing work in helping us rebrand our community coalition! They are knowledgeable, responsive and SO fun and easy to work with!
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Whether you're starting from scratch or scaling an existing brand, LŪM Studio brings the strategy, creativity, and technical expertise to make it happen — and keep it performing long after launch.