Healthy Natrona County. Prevention That Connects.
From messaging strategy to a refreshed digital presence, here's how LŪM Studio helped Healthy Natrona County reach the right people with the right message — across every audience, across every platform.
Prevention That Reaches Everyone.
Building a healthier, safer county takes time, energy, and the right resources to create real change. Healthy Natrona County is the engine behind that effort — but with a growing reach came a greater need for clarity and connection.
Speaking to three unique audiences across four prevention focus areas meant their messaging had to stay cohesive while still resonating on a personal level. Their website, however, wasn't keeping pace. By spring 2026, the need for a refreshed digital experience was clear — one designed to elevate user experience, simplify navigation, and better guide users to the resources they needed most.
Without it, valuable resources risked being harder to find, limiting their ability to fully support the community they were built to serve.
"Deliver messaging that stays consistent while connecting meaningfully with each unique audience — and build a digital experience that makes resources easy to find when people need them most."
Clarity as the Foundation.
Clarity became the foundation for moving forward. Messaging was shaped to reinforce the importance of prevention while connecting with each unique audience across all four focus areas — suicide prevention, underage and binge drinking, and smoking and vaping.
Visually, that message came to life through bright, engaging designs that brought energy and approachability to topics that can often feel heavy. Expanded media outreach and advertising helped carry the message further, reaching community members across key platforms.
At the center of it all, a new website created a smoother, more accessible experience — improving navigation and making resources easier to find when they're needed most.
When the mission is prevention, every touchpoint matters. We made sure each one worked hard for the community Healthy Natrona County was built to serve.
Metrics That Matter.
In 2025, Healthy Natrona County's social presence gained strong traction across platforms. The numbers told the story.
Stronger Reach.
Deeper Connection.
Across Facebook and Instagram, Healthy Natrona County's digital presence grew meaningfully in 2025 — reaching more community members, generating more engagement, and steadily building the visibility their mission deserves.
Facebook content views peaked above 84,000 and averaged over 34,000 per month, with engagement highs reaching nearly 850 interactions. Steady follower growth reinforced increased visibility and connection with their core audiences across central Wyoming.
On Instagram, reach climbed to more than 12,400 users, with reels and video content driving over 42,000 views and consistent engagement across posts and stories. Steady follower growth across both platforms reinforced increased visibility and connection with their audiences.
A refreshed website created a smoother, more accessible experience for all audiences — improving navigation, simplifying the path to resources, and better reflecting the energy and mission of Healthy Natrona County's prevention-focused work across central Wyoming.
LŪM is one of the best marketing firms I have worked with. They are transparent, creative, kind and they deliver. When they say they will become an extension of you and your work, they mean it. They will go the extra mile to learn and grow with you. So grateful for their team and all their work!
Ready for Results Like These?
Whether you're starting from scratch or scaling an existing brand, LŪM Studio brings the strategy, creativity, and technical expertise to make it happen — and keep it performing long after launch.