Our Story

The LUM Studio story is just a little bit different.

It all started when...

...we began developing a business concept to create an integrated marketing and communications firm in Casper, Wyoming that would develop custom programs for clients based on their specific needs and include measurement throughout all tools to prove the effectiveness of the effort. While we did this, we worked to create a unique culture prioritizing the experience of life, flexibility, hard work, and courageous actions.

You'll see these throughout all areas of our business, values, and everything we do. They're part of how we manage our clients and projects, work with you, run our business, and collaborate with employees and independent contractors. See, we look at this like a funnel that starts with our employees and business and flows all the way through to our clients’ customers.

We create an environment that offers flexibility to work when each individual is most creative and efficient; supports courageous innovation and big thoughts that lead to new and effective ideas and initiatives; pushes people to do better; and encourages them to experience and engage in all the things they love and that interest them. Through this process we cultivate a happy, healthy, strong and smart team, that works hard and is invested in getting our clients big results.

In 2020, we rebranded to LUM Studio as our vision and direction changed and elevated. Through these pages you’ll find more about our clients, how we work and the industries we serve. Please do not hesitate to contact us with any questions. We'd love the opportunity to visit with you.

LUM Studio’s purpose is to help ignite purposeful, bold brands – those we serve and our own – that positively and measurably impact the experience of life. We do this by concepting, creating and implementing marketing and communications programs that benefit our clients and theirs; developing and providing fun, implementable training and instructional offerings; and supporting and engaging in community based and socially responsible initiatives that are important to our employees, clients, and ourselves.

IMPROVE the experience of life for our clients, clients’ clients, team, partners, and community by engaging in projects and initiatives that are fun, honest, relatable, and positive.
PUSH ourselves, accept challenges, and produce results that create loyalty and referrals.
CULTIVATE and nurture an environment that inspires creativity, courage, boldness, purpose, and engagement.
EDUCATE and promote better marketing and communications tactics and measurement in Wyoming and beyond.
VALUE relationships as our greatest asset. Let honesty, transparency, fairness, empathy, and the desire to provide exceptional effort and quality be the core.
OFFER flexibility and freedom that promotes the most efficient and effective outcome for our clients and team.
OPENLY and honestly share information with our clients, team, and community to better the experience, capabilities and knowledge of all involved.
DO what you say you will. Simple as that.
EXPERIENCE more fun, engagement, and excitement than frustration, boredom, or annoyance. If it’s the other way, it’s time to move on.

Here at LUM Studio we view our people as more than just human resources. We are a team with individual passions and talents that bring rich value to our clients. We are a team of experts from a variety of backgrounds and experiences, dedicated to doing our best and enjoying the process. We believe in working hard, but also prioritizing family and life outside the office.

Leah Reeb Varela |

PARTNER, DIRECTOR OF OPERATIONS & BUSINESS DEVELOPMENT

Leah has worked in the private, public, and nonprofit sectors in Wyoming, across the United States and internationally for the previous 14 years. She has extensive experience in the local, state and federal government sectors, private consulting, business development and marketing. Leah’s passion includes working with brands that provide a unique quality of life to their users. Leah’s expertise includes business and sales process best practices, social media strategy and implementation, program development and management, economic development, event planning, and public and media relations. Leah’s B.S. is in Political and Social Science. She received her Master’s in Public Administration (MPA) from the University of Wyoming in 2008. Leah currently serves on the board of Advance Casper, Wyoming Food For Thought Project and the Casper Mural Project.

KERSTIN ELLIS |

PARTNER, DIRECTOR OF STRATEGY & CLIENT SERVICE

Kerstin has worked in the marketing and communications industries in Wyoming and Colorado since 2005. Throughout her career, she has worked with an array of product and service companies in the medical, construction, research, property management, sport/recreation, and health and beauty industries. Kerstin’s passion is working with businesses to create smart strategy that guides effective implementation. Her expertise includes strategy development, content writing and management, print and web design, search strategy and best practices, and public and media relations. Kerstin’s B.A. is in Journalism and Communications with an Emphasis in Public Relations and Speech Communication and a Minor in English from Iowa State University.

Jessi Sawdon |

MARKETING COORDINATOR

Extensive work in content creation and education in web development pushed Jessi to move into the marketing and communication industry. Jessi’s passion is working with clients to create a custom program that suits their needs. Jessi’s expertise includes content creation and management, analytics measurement, web design and maintenance, and social media strategy and implementation. Jessi’s A.A. is in Human Communication from Casper College. Jessi was a legal secretary for 15 years prior to joining the LUM Studio Team as Marketing Coordinator.

Jes Stanbury |

ACCOUNT MANAGER

Prior to joining LUM Studio, Jes spent almost six years in the nonprofit sector developing and monitoring the volunteer referral/match component of ServeWyoming. Her background also includes communication instruction at the community college and University level, plus, a background in institutional communications and institutional marketing. Through these experiences, Jes developed a passion for marketing communications, design, and public relations. Jes’ expertise includes program development and management, creating written and visual content, and public relations. Jes’ B.S. is in Communication, with a Minor in Marketing Communication. She received her Master’s in Communication (M.A.) from the University of Wyoming in 2011. Jes currently serves as the chair of the Wyoming Nonprofit Network Board.

Nicole Crabb |

Creative Strategist & Designer

Nicole has spent her career as a creative director and graphic designer in various settings such as design and marketing firms and publications. Most of her professional experience includes designing magazines, branding startup companies, rebranding existing companies, and developing creative strategy for various brands. Nicole’s love of creative problem-solving challenges her and keeps her striving to continually improve her craft. Nicole’s expertise includes design, art directing campaigns, branding, and creative strategy. Nicole has a Graphic Design degree from The Art Institute of Colorado, as well as, a B.A. in Sociology from The University of Northern Colorado.

We are always on the lookout for new members of the team. If you like the sound of a flexible work environment that is dedicated to a positive work/life balance and share our values visit our careers page to submit your resume.

LUM Studio is proud to call Wyoming home. It is where we choose to work, play and raise our families. We believe in Wyoming’s future and are dedicating to seeing her shine, which is why members of our team are involved with the following community organizations:

307-224-4950 | hello@lumstudio.com