Powerful Results
Start with Bold Ideas

About Us

LŪM Studio is a renowned marketing agency illuminating the Rocky Mountain Region and beyond with exceptional creativity and results.

2017

Igniting Ideas Since

11

Creative Minds

200+

Clients Illuminated

LUM about us brochures
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LUM 40

Vision to Reality

Creative Sparks

With over 100 years of combined experience, our energetic team is dedicated to improving the experience of life for our clients, their customers, and the community by engaging in projects that are fun, honest, and positive. We push ourselves to accept challenges, produce results, and create loyalty and referrals.

We specialize in working within the private and public health care sector, businesses and organizations, ambitious startups, nonprofits and more – tailoring our services to meet diverse needs

Improve

Enhance life experiences from our clients to the community through fun, honest, relatable, and positive projects and initiatives.

CULTIVATE

Nurture an environment that inspires creativity, courage, boldness, purpose, and engagement.

VAlue

Relationships are the greatest asset, built on honesty, transparency, fairness, empathy, and a commitment to exceptional quality and effort.

Open

Honestly share information with our clients, team, and community to better the experience, capabilities and knowledge of all involved.

Push

Embrace challenges and deliver results that build loyalty and drive referrals.

EDUCATE

Promote better marketing and communications tactics and measurement in Wyoming and beyond.

OFFER

Flexibility and freedom that promotes the most efficient and effective outcome for our clients and team.

Deliver

Follow through on your commitments. Do what you say you will. Simple as that.

Our Core Pillars

Ignite Change

At LŪM Studio, we are driven by the belief that every brand has a unique light to shine. Our values are rooted in creativity, integrity, and a passion for positive change. We’re dedicated to sparking meaningful connections and illuminating paths to success. Whether it’s through a bold new strategy or a small but powerful tweak, our goal is to elevate brands and inspire communities. We’re not just about business; we’re about making the world a brighter place.

Work With US

Our Team

Minds Behind the Magic

Our team is a diverse tapestry of thinkers, creators, and innovators. From seasoned strategists to digital wizards, each member brings their unique flair and expertise, united by a common goal: to help your business thrive.

Leah Reeb Varela

Kerstin Ellis

Jessi Sawdon

Jes Stanbury

Julie Schmitt

Marissa Brammer

Janet Fichtner

Sarah Matteson

Ashley Hughes

Brooke Montgomery

Nevay Archuleta

Join us on this exciting journey of creativity, impact, and community!

Careers

Testimonials

What Our Clients Say

Get Quote

Highly Professional

★★★★★ 5/5

The ladies at LUM are highly professional and the work and creativity they do is simply amazing. ServeWyoming uses them whenever we get the chance!

ServeWyoming

Done quickly and exactly the way we want it!

★★★★★ 5/5

I use LUM to help with my advertising needs. I am have been extremely impressed by their professionalism and the ability to always make me feel comfortable, especially while filming videos which is my least favorite thing. They are always on top of everything!!! I love that we have an idea or say we want something and it is done quickly and exactly the way we want it done. I have used other places in the past and this is by far superior in their approach!!! Thanks for taking care of me!

Platinum Properties of Casper

Projects come to life

★★★★★ 5/5

LUM has helped bring many of our projects to life. We appreciate their partnership and all they do to make our organization its absolute best. We recommend them all the time!

Casper Pride

Ready to Get Started?

Let’s Talk.

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Leah Reeb Varela

Partner, Director of Business Development & Marketing

Leah has worked in the private, public, and not for profit sectors in Wyoming, across the United States and internationally for the previous 17 years. She has extensive experience in the local, state, and federal government sectors, agriculture, tourism and hospitality, economic development, private business consulting, business development and marketing. Leah’s passion includes working with brands that provide a unique quality of life to their users, particularly experiences in the great State of Wyoming. Leah’s expertise includes program and organizational development and management, business and sales process best practices, event planning, marketing campaign management, public and media relations, and social media strategy and implementation.

Leah holds a B.S. in Political and Social Science. She received her Master’s in Public Administration (MPA) from the University of Wyoming in 2008. Leah currently serves on the Executive Board of Advance Casper.

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Kerstin Ellis​

Partner, Director of Strategy, Client Service, and Operations

Kerstin has worked in the marketing and communications industries in Wyoming and Colorado for more than 20 years. Throughout her career, she has worked with an array of product and service companies in the medical, construction, research, agriculture, lifestyle, property management, sport/recreation, tourism and health and beauty industries. Kerstin’s passion is working with businesses and organizations to create smart strategy that guides effective implementation.

Kerstin’s expertise includes strategy development, content writing and management, print and web design, search strategy and best practices, public and media relations, and client service.


Kerstin has a B.A. in Journalism and Communications with an Emphasis in Public Relations and Speech Communication and a Minor in English from Iowa State University. Kerstin currently serves on the Downtown Development Authority board.

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Jessi Sawdon

Digital Strategist & Marketing Coordinator

Extensive work in content creation and education in web development pushed Jessi to move into the marketing and communication industry, focusing specifically on digital strategy and implementation. Jessi’s passion is working with clients to create a custom digital program that suits their needs. Jessi’s expertise includes digital strategy, search engine optimization (SEO), search engine management (SEM), analytics measurement, web design and maintenance, content creation, media buy, and social media strategy and implementation. Jessi has an A.A. in Human Communication from Casper College and is Google Analytics certified. Jessi was a legal secretary for 15 years prior to joining the LŪM Team as Marketing Coordinator.
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Jes Stanbury

Senior Account Manager

Prior to joining LŪM, Jes spent almost six years in the nonprofit sector developing and monitoring the volunteer referral/match component of ServeWyoming. Her background also includes communication instruction at the community college and University level, plus, a background in institutional communications and institutional marketing. Through these experiences, Jes developed a passion for marketing communications, design, and public relations.  Jes’ expertise includes program development and management, as well as public and media relations relations. As Account Director and Account Manager, Jes is skilled at managing a team and overseeing projects to ensure strategy and goals remain at the forefront, while also ensuring tasks are completed on time and to LŪM’s high-quality standard. She also serves as LŪM’s Public and Media Relations Specialist, providing strategy and expertise on reputation and relationship management to help ensure our client’s key stakeholders are engaged with their business or organization. Jes has a B.S. in Communication, with a Minor in Marketing Communication. She earned her M.A. in Communication from the University of Wyoming in 2011. She currently serves on the executive board for ServeWyoming. 
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Julie Schmitt

Senior Account Manager

Bringing together her passions for creativity and organization, Julie is dedicated to helping clients reach new heights in their marketing. In her role as Account Manager, Julie is incredibly skilled at managing projects to ensure strategy and goals remain at the forefront while also ensuring tasks are completed on time, within budget, and to LŪM’s high-quality standard.

Julie’s expertise includes program management, social media strategy, written and visual content creation, video shooting and editing, media buy management, and event planning. Prior to joining LŪM Studio, Julie was the Marketing Manager at David Street Station, where she organized 20+ community events yearly, coordinated with vendors and music acts, and managed all marketing and promotional efforts. Her background also includes experience in the non-profit and higher education sectors.

Julie has a B.S. in Mass Communications, Emphasis in Public Relations, and a Minor in Graphic Design from Saint Cloud State University. In her free time she enjoys volunteering with the Make A Wish Foundation.

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Marissa Brammer

Content Manager

As Content Manager, Marissa has worked with a diverse range of LŪM clients across various industries, developing and editing creative content tailored to each clients’ area of expertise. By researching and gaining a deep understanding of each client, Marissa’s copywriting is intentional whether its creating ad campaign copy, refining website content, or creating engaging social media posts, she strives to help brands stand out through the power of words. 

With a deep knowledge of social media and user engagement, Marissa also leads many social media efforts for LŪM clients. Her unique ability to combine quality, purposeful messaging with striking visuals, including video, as well as track and analyze key metrics ensures each client’s content is seen and heard.

Marissa’s expertise includes social media management, content creation and management, editing, and professional and creative copywriting for all forms of media including social, website, print, email, media announcements, and more. Marissa has a B.S. is in Marketing from the University of Wyoming, with an additional A.S. in Business Administration from Casper College.

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Sarah Matteson

Web Designer & Developer

Sarah has been dedicated to helping businesses showcase their services and offerings through professional front-end and back-end website design & development for the last 14 years. As an experienced professional with a broad background in web development and design, Sarah is driven by solving problems, making processes more efficient, and providing high-quality work and memorable user experiences. Her years of experience has allowed her to develop a thorough understanding of how the different goals of a business should work together as a part of their full digital marketing strategy. Sarah is dedicated to building strategic websites that are responsive, clean, and built with a user in mind. Prior to joining LŪM, Sarah had extensive experience working with start-up companies and non-profit organizations. Sarah holds a B.S. in Information Systems with a minor in Media Arts from the University of Montana.
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Ashley Hughes

Account Coordinator

Ashley has worked in the marketing and PR field for over a decade, beginning her marketing career working in newspaper advertising and design where she won multiple WPA awards for ad design. She then moved on to helping non-profits and healthcare organizations establish and grow their brands throughout Sheridan and Johnson Counties. Helping businesses find their voice and connecting them with their audiences in an effective and engaging ways is at the core of her passion. She is dedicated to combining creative problem solving, copywriting, visual designs, content creation, and utilizing measurable metrics to support LUM’s clients. 

Ashley is very involved in her community serving on the Johnson County Library Foundation Board, Buffalo Housing Authority and volunteering with The Bread of Life Food Pantry and Johnson County Friends Feeding Friends. She studied Mass Communication at Southwestern College and is currently working on her CFRE.

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Brooke Montgomery

Creative Specialist and Designer

Brooke is a creative professional with over a decade of experience in graphic design and marketing. During her career, she has been involved with the University of Wyoming as a graphic designer, worked at a marketing agency in Denver, and most recently was the Director of Events and Marketing at David Street Station before joining LŪM. In all these roles, she guided successful marketing strategies, led event production and promotions, and helped elevate brands through creative design in both digital and print.

She is passionate about creating effective visual designs and helping organizations communicate their message with clarity and creativity. Whether it’s crafting eye-catching marketing materials, designing impactful logos, or developing cohesive branding strategies, Brooke thrives on bringing her clients’ visions to life. Along with design, she is also an avid photographer and is constantly exploring new techniques to capture moments in unique and imaginative ways.

Brooke holds a B.A. In Art with a concentration in Graphic Design from the University of Wyoming, and she loves getting to call Wyoming home sweet home.
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Nevay Archuleta (she/her)

Business Development and Marketing Coordinator 

Nevay started her marketing journey by working for multiple non-profits in Baltimore City. Her job and passion was to improve the quality of life for people struggling to attain housing, employment, and food security through the use of multimedia storytelling. She did so by creating visuals for fundraising events and making publicly accessible marketing materials–like program books, websites, and press releases–to raise awareness of issues in the community. Her writing, videos, and print advertisements have been featured in the Baltimore Sun, WBAL TV11, NPR, and various local literary magazines.

At LUM, she uses her creative multimedia storytelling abilities to bridge the gap between businesses and their audience. 

Nevay graduated with her BA from Loyola University Maryland and now lives in Laramie, Wyoming. She is a proud member of Robbie’s Hous