Computer Logic. People-First IT, Reimagined.
From a new brand message to a rebuilt digital presence, here's how LŪM Studio helped Computer Logic reposition around proactive, people-first IT services — without losing the trust they'd built in Casper over 25 years.
A New Chapter, Built on Trust.
Computer Logic has been an established business in Casper for over 25 years, but with new ownership came a new focus: shifting awareness toward managed IT services, a pivot from the previous ownership's emphasis on repair work. Just as important, the team wanted to stay unmistakably people-centric — their clients and employees are at the core of the mission.
Making that shift meant more than a new tagline. It called for comprehensive strategy, refreshed messaging, a new website, print materials, and a stronger digital presence across every touchpoint. Computer Logic knew they needed true marketing experts to help make the transition.
Cue the team at LŪM Studio.
Reposition Computer Logic around proactive, managed IT services and a people-first mission — backed by a messaging strategy, website, and digital presence built to match 25 years of trust in Casper.
Strategy First. People Always.
About Computer Logic: Since 1994, Computer Logic has put people first. What started as a computer repair shop has grown into a professional, community-focused IT service company. From everyday issues to technology upgrades, the team works closely with Casper businesses to better manage their IT and leverage technology to drive growth — offering retainer services to proactively prevent and solve IT problems before they arise. Backed by years of experience and a vast knowledge of IT, Computer Logic is a trusted partner in tech.
Every LŪM Studio project starts with a strategic kickoff meeting. We brought in our team of experts to listen to the vision, goals, and success metrics of Computer Logic. From there, we knew that building a messaging document that accurately reflects who Computer Logic is — their mission, values, and services — would be key to the success of this partnership.
Once messaging was dialed in, we collaborated to build a website design and content that is dynamic, easy to navigate, and puts the people at the center of the business front and center. Bringing together Computer Logic's comprehensive services and the relationships they've built with clients is also reflected in strategic social media updates, post designs, and content plans.
All of our ongoing efforts are tracked with an analytics dashboard that guides strategy. As our partnership continues, we're excited to keep connecting Computer Logic to clients throughout Natrona County.
Metrics That Matter.
In the first three months of the partnership, Computer Logic's digital presence saw measurable, fast-moving growth.
Faster Growth.
Wider Reach.
Across web, social, and search, Computer Logic's new digital presence started generating measurable momentum within the first three months — connecting the brand to more of the Natrona County businesses it serves.
Website users grew by 70% in the first three months of the new site, while contact form submissions — a direct line to new business — increased 27% over the same period. Google search referrals averaged 184 per month, reflecting stronger visibility as Computer Logic's new messaging took hold.
Facebook followers grew 39% in three months, as refreshed post design and a consistent content plan brought Computer Logic's people-first story to a wider Casper audience.
A brand-new Instagram account reached a monthly average of 2,874 impressions over its first three months — giving Computer Logic a fresh channel to reach clients throughout Natrona County.
Ready for Results Like These?
Whether you're starting from scratch or scaling an existing brand, LŪM Studio brings the strategy, creativity, and technical expertise to make it happen — and keep it performing long after launch.