Legacy Institute Dental. Every Smile, A New Chapter.
Legacy Institute Dental is where advanced dentistry meets life-changing results. Here's how LŪM Studio helped this Casper practice build the awareness, credibility, and digital presence to become a recognized name in advanced implant and restorative dentistry.
More Than a Practice. A Destination.
Despite offering advanced services, experienced providers, and a patient-centered approach, Legacy Institute Dental faced a common challenge: not enough people knew who they were. As a newer practice in the Casper market, Legacy needed to build awareness while differentiating itself from more established dental offices in the area.
The practice required a digital presence that reflected the elevated level of care offered within its walls, highlighted specialized services such as dental implants, oral surgery, and full-mouth reconstruction, and showcased the expertise of a highly trained clinical team.
Beyond promoting services, Legacy wanted to use social media to educate patients, build trust, and establish meaningful connections within the community. The goal: increase visibility, communicate expertise, and position Legacy as Casper's premier destination for advanced restorative and implant dentistry.
"Build the awareness, credibility, and community trust needed to position Legacy Institute Dental as Casper's premier destination for advanced restorative and implant dentistry."
Turning Expertise Into Awareness.
To help Legacy Institute Dental stand out in an already crowded market, LŪM developed a strategy focused on turning expertise into awareness. Through a refined digital presence, strategic website content, and consistent social media storytelling featuring Dr. Youmans, his team, and patient success stories, the practice was able to showcase not only its advanced services, but also the people, technology, and patient experience behind them.
Educational content helped demystify complex procedures like dental implants and full-mouth reconstruction, while patient-focused messaging highlighted the confidence and quality-of-life improvements these treatments can provide.
Staff and nursing team spotlights added a personal touch, helping prospective patients connect with the brand — and the team — behind the dental chair. Strategic media buys across Google Ads, Oil City News, and Cowboy State Daily extended that reach to an engaged local audience.
By blending education, storytelling, and strategic promotion, LŪM has helped Legacy Institute Dental build recognition, establish credibility, and create a foundation for long-term growth in the region.
Metrics That Matter.
Since launch, our partnership with Legacy Institute Dental has transformed a new practice into a recognized name within the Casper community and beyond.
Sustained Growth Across the Board.
By combining strategic content, authentic storytelling, and a digital presence that reflected the quality of care patients receive at Legacy, LŪM has helped transform a new practice into a recognized name within the Casper community and beyond.
Website traffic grew from 224 users at launch to more than 2,400 monthly visitors — sustained growth across every major channel as the site established itself as a trusted resource for prospective patients.
On Facebook, content views started at just 132 views the first month and have since climbed to average 14,876 views a month over the first year of posting.
A media mix of Google Ads, Oil City News, and Cowboy State Daily continues to bring an engaged audience to the website, averaging 1,600 clicks a month.
Ready for Results Like These?
Whether you're starting from scratch or scaling an existing brand, LŪM Studio brings the strategy, creativity, and technical expertise to make it happen — and keep it performing long after launch.