Casper Medical Imaging & Outpatient Radiology.
From brand development to digital strategy, here's how LŪM Studio helped CMI & OPR become Wyoming's leading radiology provider — and kept them growing.
A Network Ready to Grow as One.
Growth brought opportunity, but it also brought complexity. With a new location in Casper — OPR East — and one in another state — OPR Scottsbluff — and the addition of Wyoming Interventional & Vascular Associates (WIVA), one thing became clear: everything needed to feel cohesive.
CMI & OPR understood the fundamentals of marketing. But to position themselves as the leading choice for radiology and imaging services, their messaging needed to go beyond consistency. It needed to be strategic. Not just strong enough to lead in Wyoming, but clear and compelling enough to support growth across the region. Their decision? To bring in the marketing experts.
"A modern, credible identity that feels confident and cohesive — across every location, every service, every patient touchpoint."
Enter LUM Studio.
Our team set out to build a strong, strategic marketing foundation for Casper Medical Imaging & Outpatient Radiology — and every part of its growing network. First order of business: branding.
Blues set the tone for trust and calm, while black and grey added professionalism and precision. The result was a modern, credible identity that felt confident and cohesive across CMI & OPR, WIVA, and OPR Scottsbluff.
Next came strategy. LŪM rolled out a focused marketing plan designed to bring everything into alignment — from a streamlined website experience to social media, PR, and creative content that balanced authority with approachability across all locations and services.
Visibility was key and integral to ensuring the right audience was served their messages. SEO and SEM ensured CMI & OPR, WIVA, and OPR Scottsbluff showed up where it mattered most, driving patient acquisition, referrals, and long-term retention across the region.
Today, LŪM continues to deliver strategies that convert, scale, and perform across the entire CMI & OPR network. With the time, energy, and coordination it takes to keep multiple brands moving as one, our team is always working behind the scenes to move the brand forward.
Sometimes, it just makes sense to call in the experts.
Seeing Is Believing.
Strategy and design only go so far on paper. Here's the CMI & OPR brand brought to life — the vision, the voice, and the identity LŪM Studio built to carry a growing healthcare network forward.
Metrics That Matter.
Real numbers. Real growth. Here's what a strategic, full-service partnership looks like in practice.
Numbers That Don't Lie.
Since October 2023, LŪM Studio's integrated approach has delivered measurable, compounding results across every channel — social, web, and paid media.
Overall reach on Facebook increased by 66% and 55% on Instagram since starting services in October 2023. Engagement has climbed significantly — a 560% increase on Facebook and 100% increase on Instagram.
Website metrics continue to rise with an engagement rate averaging 61% — far above the 40% industry benchmark. A site that doesn't just attract visitors, it converts them.
Media buy efforts continue to drive outreach, with 1,301 users coming to the site through paid Google Ads in a single month — connecting patients with the care they need, right when they're looking.
Ready for Results Like These?
Whether you're starting from scratch or scaling an existing brand, LŪM Studio brings the strategy, creativity, and technical expertise to make it happen — and keep it performing long after launch.