Collective Health Trust

Content Creation & Management

Digital Design

Public Media Relations

SEO (Search Engine)

Social Media

Strategy

LŪM Studio was hired by the Wyoming Medical Center Foundation (WMCF) in October 2021 to provide a full re-brand of the organization, including a brand new, user-friendly website. Our team kicked off the project with a strategy meeting and branding workshop, which resulted in a new name (Natrona Collective Health Trust/NCHT), logo, and aligned branding.

Their Vision

Our Strategy

Challenge

The goal of the project was to update the WMCF brand to align with the organization’s new structure, focus areas, and goals for the community. In addition, LŪM was tasked with building a new website to ensure Natrona County nonprofits were aware of, and could easily access, the organization’s resources to support their efforts in the community.

Solution

As part of our re-brand services, LŪM developed messaging to be used in promotional efforts, across digital and print platforms, and in all communications regarding the organization, ensuring consistency and understanding. LŪM also developed and designed a new, user-focused website to communicate NCHT’s trust-based philanthropy approach, grant opportunities, and programs beyond funding. The site features local, Natrona County photos and imagery true to NCHT’s mission and goals, a newsletter to increase engagement with the organization, and grantmaking information to assist nonprofits throughout the county.

The Results

Our Impact

To promote the re-brand, LŪM provided media relations, designed promotional materials for NCHT’s soft-launch webinar with local nonprofits, and managed a photoshoot to capture consistent staff and board headshots. In addition, we designed a Masterson Place logo to pair with the new NCHT logo, ensuring a clear relationship between both entities. LŪM continues to work as an extension of NCHT’s team providing website management and SEO support. As with many of our clients, LŪM utilizes a monthly metric dashboard to report on efforts and prove success. Since launching on March 10th, 2022, collectivehealthtrust.org has had over 1,644 page views.