Johnson County Public Health
Provided Services
The Challenge
Create a bolder brand with clear recognition to help the community identify JCPH as a comprehensive wellness resource. JCPH wanted to build more awareness about what they offer and grow engagement with their services and programs through branding, messaging and creative design.
Ranked Keyword Increase
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Page Views
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Avg Time on Site
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Solution
LUM created a new logo, color palette, and overall brand to best showcase the JCPH as a leading health resource. We created branded messaging to reach and resonate with intended audiences, specifically building content related to the programs and services they offer so it was clear to their audience what JCPH provided. To round out the branding LUM created editable templates for social media and print brochures for Johnson County Public Health staff to easily implement and update.
Results
Our client has been utilizing the templated Canva posts in social media and in print materials creating a strong brand identity throughout the community. The brand refresh included an updated color pallet that correlates with Johnson County’s outdoor and active lifestyle with western nuances. The templates and brand guide laid a strong foundation for the JCPH department to continue to build a recognizable brand identity.